Location: Runda Shopping Centre, Nairobi
Type: Full-Time

Objectives of The Role

We are seeking a dynamic Marketing Associate to join our team. The ideal candidate will be responsible for:

• Establishing positioning, identifying target audiences, and developing marketing plans with specific objectives across different channels and segments
• Leading the execution of marketing programs from start to finish, leveraging internal support and driving collaboration
• Creating, maintaining, and conducting analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics
• Partnering with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics

Key Responsibilities

• Developing marketing strategies for advertising and promoting existing and new products
• Develop creative briefs and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets
• Manage content and updates for customer and internal touch points, establish budget guidelines, participate in events,
• document business processes, and provide sales support
• Reviewing current marketing campaigns for weaknesses and developing solutions within budget constraints
• Conduct competitor and market research to identify new opportunities
• Manage daily administrative tasks to ensure the Marketing department runs smoothly
• Analyzing website and social media pages click-to-purchase conversion rates and the effectiveness of promotions to determine what drives sales
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads
• Any other duties as assigned by immediate manager

Requirements and Skills

• Bachelor’s degree in Marketing or related field (or equivalent training/experience)
• Minimum 3 years of proven experience as a Marketing Associate or a similar role, preferably in the technology sector
• Proven success in developing marketing plans and campaigns
• Metrics-driven marketing mind with eye for creativity
• Proficiency with online marketing, social media strategy and SEO/SEM campaigns
• Ability to navigate basics of office suite (word/outlook/excel);
• Strong verbal communication and interpersonal skills, with the ability to facilitate one on-one meetings or presentations;
• Strong computer skills, including web analytics, Google AdWords and familiarity with basic CRM platforms;
• Demonstrated analytical, relationship-building, communication, and negotiation skills with attention to detail;
• Strong work ethic, outgoing personality and competitive nature;
• Strong sense of ambition, self-motivation and self-discipline